Katrina’s Blog™

Insightful News and Commentary

On leadership, product innovation, talent cultivation, and ecosystem development across drugs, devices, diagnostics, and digital health tools.

Join us as we explore the latest trends and share expert insights to help you navigate the ever-evolving landscape of healthcare innovation.

Let’s embark on this journey of transformation together!

What are the FDA’s Orange, Purple, and Green Books?

What are the FDA’s Orange, Purple, and Green Books?

Among the many resources made available by the FDA, the Orange, Purple, and Green Books stand out for their names and content. These books address public demand for lower-cost drug products, which prompted laws and regulations requiring lists of alternatives.

The Operational Challenges Inherent to RWD/RWE

The Operational Challenges Inherent to RWD/RWE

In the introduction to my June article, “FDA Guidance for Real-World Data and Evidence,” I said, “This increased activity raises questions about practical approaches to collecting and using RWD in generating RWE and concerns about patient data privacy, ownership, and informed consent.” 

Customer and Product Discovery Through Data

Customer and Product Discovery Through Data

Photo by Tool., Inc on Unsplash  Over the past few years, I’ve been a mentor for startups launching from Washington State University (Go, Cougs!). Most of the co-founders I work with struggle to understand their product-market fit. They aren’t alone –...

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