Leadership

Four Points of Startup Readiness

I speak with many startup founders every week. Most work in drugs, medical devices, diagnostic tests, or digital health tools. Because I live in the Northwest US and I’m a faculty member for Washington State University, I also speak with quite a few developing...

Katrina’s Reading List

Welcome to my reading list from 2024! I’ve been pleasantly surprised by my reader’s response to previous book recommendations. Finding great books is easy – finding ones that speak to your current journey and provide actionable guidance is harder. I’ve found the task...

Non-dilutive Funding in a Nutshell

As a startup founder, you have at least seven sources of non-dilutive funding to consider: Bootstrapping - funding from your own pocket Friends and family – cash from those who know and love you Grants – from government or nonprofit foundations Debt financing – which...

What Is Non-Dilutive Funding? Part 2

We are discussing sources of non-dilutive funding this month. Simply put, non-dilutive funding is startup money that doesn’t dilute your ownership of the business. Part 1 covered bootstrapping, friends and family support, and grants. This part covers debt financing...

Katrina in the Bullpen

You may have seen my LinkedIn posts about the Bullpen and wondered, “What is this group, and why is Katrina involved?” Let me tell you how I was introduced to this novel and dynamic club and why I’m enthusiastic about their work. What is the Bullpen? Straight from...

Fall Into Learning

The fall season always reminds me of learning and my college days. Perhaps it’s the change in temperatures or foliage. More likely, I’m ready to burrow in and enjoy the nesting season (also known as the holidays)! Whatever the case, I love to uncover fresh ideas, new...

Hidden Barriers: The Language of Business and Diversity

Language is not just a tool for communication in business and entrepreneurship; it's a powerful force that shapes perceptions, decisions, and outcomes. The prevalence of masculine language in business discourse, however, creates a subtle yet significant barrier for...